Telematics in
Motor Insurance has been around for some time now. Insurance companies around
the world are more and more attracted to the concept of usage based insurance
as it provides an opportunity for insurers to reduce claims cost, policy
administration cost and price policies more effectively. This concept has been
pretty popular in Europe and the United States where currently about 10% to 15%
business is happening through this model however concrete results in terms of
success of this model is yet to be seen . As for Asian countries there has not
been a fast paced movement in this area. In India there were some companies
which experimented but the concept has not picked up due to various issues.
Some providers have come up with options of app based or USB based data
collection options also however there is not much headway in this direction
which can be mainly attributable to following
Price Cuts
To get drivers
into telematics monitoring programs, the initial lure is usually a lower
premium charge. It is expected to provide a discount only for participation
rather than on actual performance, as Insurers look to collect a critical data
and determine how effectively it can be leveraged for predictive modeling
purposes. India is a highly price sensitive marker where discounts are offered
anyway without any pricing parameter as such and mainly driven by competition
as well as intermediaries. With not much a renewal incentives, customers switch
insurers every year and bind the Policy with provider accepting lowest premium
rather than looking for services and credibility of the Insurer. Customers
having portfolio managers may not even aware who is the insurer while policies
are primarily sourced from those paying high Commission and incentives with
service being secondary driver.
This is
pretty evident by the way Motor portfolio has been moving through the years.
Below given figures indicate Industry loss ratios for Auto Insurance in
India
Source: IRDA handbook on Insurance statistics 2014-15
With
incurred claim ratio beyond 80% with some players also at above 90%, combined
ratios are well beyond 110%. Improved loss ratios in last couple of years
can largely be attributable to increased Third Party premium which is still
tariff driven and dismantling of TP pool which has brought some amount of
discipline in the way business is underwritten. While UBI does offer long term
advantages of individual pricing arrived on the basis of data, adoption of
sophisticated parameters and risk based pricing by all the insurers is a key
challenge.
Value Added
Services
In the early stages of telematics,
first-movers have an opportunity to increase their market share by offering
discounted coverage. However, once there is saturation, it is unlikely that
insurers can grow their business by selling telematics based on price discounts
alone and that’s where the play of Value added services come in. The catch here
is that much of the same services are
also offered by the Car manufacturers. For example Road side assistance, repair
services, free servicing, periodic offers on car maintenance and many others.
This makes customers completely ignore the value added services offered by
Insurance companies. Combining the whole telematics solution along
with Value adds, at the best helps Insurers for;
·
Instant
claim notification
·
Locating
lost or stolen vehicle
·
Towing
the vehicle to the network garage rather than manufacturers garage
·
Vehicle
inspection
helping to
reduce the loss ratios and improve the services considerably. Value added
services otherwise are lot of duplication and as such of little importance for
customer acquisition presently. Value added services, most of the time are
expected free of cost rather than on additional little payment which only adds
to the business cost for insurers adding to combined ratios.
Data
Sanctity
The common rating factors generated
by Telematics are;
·
Speed
– Speed at which vehicle is driven compared to road speed
·
Mileage
– Actual miles driven (for PAYD)
·
Garaging
– Location of usual parking of vehicle
·
Lane
Driving – How much lane changing is observed
·
Road
Usage – Distribution of road types for vehicle driving (city, highway, rural
etc.)
·
Cornering
- Lateral force produced by a vehicle tire during turning
·
Time
of Driving – Distribution for time of driving
·
Day
of Week – Distribution for day of week driving
·
Hard
Braking – G-Force applied at time of braking
·
Habits
– how frequently driver accelerates, breaks and speeds
Factors like
Mileage or Time of driving can be straight away used for simpler concepts like
“Pay as you drive” however factors like Speed or Lane changing are far away
from use in Indian context. Roads in India do not have assigned speeds. Speed is largely function of Traffic,
road condition and time of driving. Data for Speed as a matter of behavior in
this context cannot give a meaningful rating parameter as infrastructure is not
set accordingly. Unless Insurer wants to decline a case for someone usually
driving at beyond say 120 or 150 km/h, data or score arrived at from this
parameter is a matter of customer debate.
Lane driving is
another factor which can’t really be used. While lane changing is breaking a
traffic rule, Vehicles are often found changing the lanes as there are no roads
with set speed limits and accordingly assigned lanes, this results in each vehicle running at its
own speed. While a small vehicle is driving at 50 to 60 km/h, an SUV will
change the lane and overtake at about 100 km/h. In cities like Mumbai, Delhi or
Bangalore if lanes are not changed, one can expect additional 100% of usual
time to reach the destination (or rather not think of reaching in sane timing!)
and in this whole process there are multiple accelerations and breaks which are as such essential. This
makes the parameter almost of no use. Usage of these parameters to increase of reduce Insurance Premium is unlikely to bring driving
discipline and would rather increase the premiums for higher proportion of
customers currently enjoying discounted premium which will be overall rejection of the concept
of UBI.
While parameter
can be set/modified suitably to cover above deviations, arriving at a driving
score by using parameters like Lane driving, speed, and garage are a matter of
big customer debate and dissatisfaction. Other factors like who is actually
driving the car, deactivating the app or absence of tracking mechanism (like
Mobile based app or USB plug in) also needs to be addressed. Data points like
time of driving, terrain and mileage etc can be at the best be used for Pay how
you drive or Pay as you drive concepts.
Product
Structure
India is a
heavily regulated market and Auto Insurance still follows the Tariff regime
structure with Proposal forms, Policy wordings and other clauses standard
across all Insurers in the Industry. Products are subject to “File & Use”
guidelines where they can be sold only once examined by the regulator and
approved.
Regulations do
allow some play in terms of Pricing and add one covers like nil depreciation,
cover of consumables, Road side assistance etc., the structure and main terms
largely remain standard with complete premium payable in advance. While use of
UBI is largely in pricing parameter, Premium changes quarterly or half yearly
on the basis of telematics score or driving behavior and this is not allowed by
Insurance law at present. Insurers are supposed to assess the risk in advance
itself and charge the premium accordingly. Further matters like Coverage
implication of breaking a rating parameter and meeting with accident (for ex
assigned speed), data capturing/assessment with practical geography considerations
are some of the key challenges that must be addressed with in the Product
structure which is not allowed to be changed.
In recent
exposure draft of Health Regulations, rating basis preventive care and
maintenance of lifestyle has been discussed by the regulator where telematics
and fitness devices will come into play however Motor product continues remain
tariff structured with filed premiums largely remaining Class rated rather than
Individual rated.
Data
Privacy and regulatory aspects
There has not
been much activity from the legislative or regulatory aspect on Telematics
however Privacy is cited as potential issue. From Insurance regulations
perspective, the Declarations and Proposal forms remain standardized by the
regulator with no additional declarations allowed to part with phone number
etc. for servicing purpose. Before such Products are allowed, Regulator would
definitely like to have Protections in place for customers
Things are
looking up in terms of overall government emphasis and compulsion on vehicles
being GPS enabled and more and more vehicle model coming up with built in
tracking capacity with which Products like Pay as you Drive are looking up.
However while technology is rapidly progressing towards driver less cars and
Swallowable computing, actual implementation of these concepts and acceptance
will continue to remain a big challenge for at least few more years
Disclaimer:
Information contained in this article is based on author’s views and
understanding. These do not reflect the official views of any company author is
associated with

